I'm Koen — I write short, considered essays for people who'd rather read one good idea than fifty hot takes. No sponsored posts, no growth hacks, just things I've thought carefully about.
Software, tools, and how we build things that last.
Building small, sustainable things without the noise.
Attention, time, and the ordinary work of living well.
I've spent my career building software and small businesses. This site is where I write down what I've learned slowly enough to be sure of it — for myself first, and for anyone who finds it useful.
More about Koen →No sponsored posts, no affiliate links dressed up as advice.
Every essay here is thought through and written by me, one draft at a time.
I'd rather publish once a week and mean it than publish daily and pad it out.